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Primary Knowledge Bases of Joint Faculty and Their Contextual Applications
As we engage in strategic planning for our respective programs and for the Joint Doctor of Education program in Agricultural Education, we need to describe and identify our collective teaching and research capabilities. What are our joint knowledge bases and the contextual applications in which we apply that knowledge? How do we describe each knowledge base and each category of contextual application as it relates to this degree program and to the overall mission of our respective departments? Brief descriptions follow along with a listing of the joint faculty most closely associated with each knowledge base and contextual application.

To learn more about the contextual areas within the department click on “Understanding the Contextual Areas.
Knowledge Bases
Description: “…the knowledge is expressed in articulated understandings, skills, and judgments which are professional in character and which distinguish more productive [faculty members] from less productive ones” (Reynolds, 1989:ix). “This body of knowledge is undergirded by theory, research, and a set of professional values and ethics.” (Corrigan and Haberman, 1990:195).

Planning and Needs Assessment

Primary: Jimmy Lindner, David Doerfert, Manuel Piña, Glen Shinn, Cruz Torres Secondary: Barry Boyd, Chanda Elbert, Mark Kistler, Alvin Larke, Jr., Andy Vestal, William Younger

Description: Confirming and Communicating Our Knowledge Base: Planning and needs assessment are functional elements that are critical for successful education and training programs. Allison Rossett defined needs assessment as systematic efforts that we make to gather opinions and ideas from a variety of sources on performance problems or new systems and technologies. Edgar Boone described planning as a deliberate, rational, continuing sequence of activities through which the educator acquires a thorough understanding of and commitment to the organization’s functions, structure, and processes, and becomes knowledgeable about and committed to a tested conceptual framework for programming, continuous organizational renewal, and linkage of the organization to its publics. The goal of planning and needs assessment is to achieve results, not to develop complex methodologies. Albert Einstein advised that “everything should be made as simple as possible, but not simpler.”

Planning is a continuum essential to organizational success. Planning forces educators and administrators to think through issues and alternatives. Planning is proactive decision-making that includes defining and analyzing projects, forecasting events, sequencing activities, identifying resources, tracking and managing events, and determining the most effective strategies to achieve the objectives. Planning can be organized at three levels: (1) strategic planning addresses the basic mission over an extended period of time, often five years or more;

(2) long-range planning, typically two to five years, specifically looks at resources, finances, and changing environments to determine ways to accomplish the overall strategic plans of the organization; and (3) tactical planning involves people who are responsible for achieving the objectives within a specified period of time, usually one budgeting period. Various approaches, techniques, and tools have been developed to help in the planning process.

Examples of approaches that improve planning effectiveness include: (1) SWOT analysis, an assessment of the strengths, weaknesses, opportunities, and threats to present and future scenarios; (2) GAP analysis, an approach to determine where an organization is today, where it wants to go in the future, and how it is going to get there; (3) MBO or management by objective, a system that focuses on results, not activities, by establishing and communicating objectives that are consistent, specific, measurable, time-bound, and achievable considering available resources.

Techniques that improve planning include: (1) written surveys, used to solicit information from a large number of people; (2) focus groups, structured small group meetings to collect information and understand relationships; (3) nominal group technique, a brainstorming session that ranks planning strategies; and (4) the Delphi technique, used to elicit and refine expert opinion based on iterative and controlled-feedback interactions.

Planning tools that are widely used include: (1) Gantt charts, used to schedule work as separate tasks, estimate the time for completion, and the required completion date are combined in a graphic chart that facilitates work scheduling; (2) Program Evaluation and Review Technique or PERT, a computer analysis that enables educators and managers to determine the correct and economically efficient sequence of tasks in the completion of a complex project, and (3) Critical Path Method or CMP, a network tool that enables managers to analyze potential bottlenecks in a project. Planning tools are often incorporated into software packages such as Microsoft Project 98.

Learner-centered Instructional Design


Primary: Matt Baker, Barry Boyd, Richard Cummins, Kim Dooley, Larry Ermis, Theresa Murphrey, Keith Zamzow
Secondary: Cindy Akers, Steve Fraze, Julie Harlin, David Lawver, James Smith, Gary Wingenbach

Description: Learner-centered instructional design considers a myriad of characteristics, processes, interactions, and delivery methods. All of these are important contributors to learning in both the traditional and the distance settings. Asynchronous modes allow learners to complete work in their own time and location rather than being in the classroom at a specified time and they control their contributions to learning events. Learners are involved in the assessment of their own learning and have input into the path of the instruction. In turn, adequate learner support is guaranteed through instructors, staff, and the teaching organization.

For insights into some principles underlying learn-centered instructional design, see the paper, “Learner-Centered Psychological Principles: A Framework for School Redesign and Reform” (http://www.apa.org/ed/lcp.html). Delivery Strategies Primary: Cindy Akers, James Christiansen, John Dillingham, Deb Dunsford, Steve Fraze, Julie Harlin, Tim Knezek, Alvin Larke, Jr., Tim Murphy, James Smith, Christine Townsend, Joe Townsend, Andy Vestal, Gary Wingenbach, William Younger Secondary: Matt Baker, Gary Briers, David Doerfert, Theresa Murphrey Description: Delivery strategies are predetermined structures, networks, mediums, and factors related to the dissemination of information and/or knowledge and the acquisition of skills, interests, understandings, appreciations, values, and ideals. The structures, networks, and mediums used vary according to the resources available and the audiences being served. Delivery strategies are used to bring about changes in behavior in what people do and how they view issues, problems, conditions, relationships, needs, and other aspects of the world around them. Delivering and disseminating information and/or knowledge occurs in formal and informal settings and can involve an individual, small groups, or large groups, whether in synchronous or asynchronous modes. One way to approach understanding the “knowledge areas” of our department is to consider the components normally included in the formal design of instruction. Most models have similar components. They typically begin with an analysis of instructional need, then progress through some process to select and prepare materials and methods to be employed in order to facilitate or optimize learning, and then culminate in a systematic evaluation of the entire process. Delivery strategies are the central--methods and materials--item in these models. They are perhaps best described as the application of two disparate fields of study; namely, teaching methods and technologically mediated communication systems. They are, simply put, a systematic attempt to optimize the delivery of an instructional message to a particular audience. Delivery strategies are teaching methods, placed in context. They are communications technologies, applied to learning and teaching. We discover delivery strategies by optimizing teaching methods in the context of technological delivery systems. For the longest time, teaching methods assumed the co-location of the learner and instructor, both in geographical and temporal space. Examples of more modern delivery strategies would include the “instructor-led lecture” method delivered live via streaming media on the World Wide Web (WWW), or the “student presentation” method delivered via an interactive videoconferencing system, or the “class discussion” method delivered via asynchronous threaded discussion boards. In every case, the teaching method is mediated through (and affected by) the technology used. Decisions about the appropriateness of the teaching methods and the technologies employed are a balance among the desired educational outcomes, the learners, the learning environment, and the kinds of curriculum materials that are available or can be developed. For more information on delivery strategies, look at these two sources: Virginia Tech’s Instructional Design Site (http://www.edtech.vt.edu/edtech/id/portal/index.html) July 2000 article in the The Agricultural Education Magazine (http://aged.tamu.edu/faculty/murphy/pubs/2000-07AgEdMag.pdf) Evaluation and Accountability Primary: Scott Cummings, Chanda Elbert, Mark Kistler, David Lawver Secondary: Deb Dunsford, Glen Shinn Description: Organizations are accountable for monitoring and reporting program accomplishments, particularly progress towards pre-established goals. The tools of program evaluation, in turn, are used to measure program performance, including activities conducted (process), the direct products and services delivered by a program (outputs), the results of those products and services (outcomes), and/or public benefit of outcomes (impact). The knowledge area of Evaluation and Accountability relates to examining the philosophy, methods, and issues of accountability and evaluation necessary to meet legislative and stakeholder expectations. Special emphasis is given to the analytical tools used in program assessment systems (performance measurement, program evaluation, and cost/return analysis) including: • Evaluability assessment—determining if a program meets the preconditions for evaluation • Developing a performance measurement system for accountability, program evaluation, and cost/return analysis • Utilizing performance measurement tools in monitoring for organizational accountability and program evaluation • Applying appropriate evaluation research designs in measuring organizational and program accomplishments Program evaluation is a systematic study conducted periodically or on an ad hoc basis to assess how well a program is working. The need for accurate and reliable evidence of impact over time requires measurement techniques and evaluation models whose validity and reliability have been established. The focus of program evaluation is on achievement of program objectives in the context of other aspects of program performance or in the context of factors that could impact program effectiveness. Some evaluations also compare alternative programs or what might happen in the absence of a program. Advanced evaluation research models also can provide accurate and reliable evidence of impact over time by utilizing measurement techniques and evaluation models whose validity and reliability have been established. Performance measurement (often referred to as accountability) focuses on whether a program has achieved its objectives, expressed as measurable standards. It calls for an ongoing monitoring and reporting of program accomplishments, particularly progress toward pre-established goals. Information on three types of performance measures normally is collected and reported for a twelve-month period of time: • Process: type or level of program activities conducted • Output: direct products and services delivered by the program • Outcome: results of those products and services In essence, projections for activities, outputs, and outcomes are made at the beginning of the program year and provide the foundation for performance-based budgeting. Program accomplishments are determined by comparing actual results to projected results. Because organizations cannot afford the cost of measuring impact of all its programs, priorities must be developed. One way of establishing such priorities is on the basis of potential public benefit. Research, Measurement, and Analysis Primary: Gary Briers Secondary: Scott Cummings, Kim Dooley, David Lawver, Jimmy Lindner, Tim Murphy Description: A systematic and objective search for reliable knowledge through understanding and evaluating the research of others as well as the planning and conducting of original research through quantitative and qualitative methods. Measurement and analysis are forms of research that involve determining or establishing conditions against a benchmark and then determining causes, implications, and effects. Dr. H. M. Hamlin, a university agricultural educator of note a generation or more ago, described research something like this: Research is an unusually persistent and systematic attempt to answer significant questions. His definition is elegant for its simplicity yet broadness. It encompasses all kinds of scholarly activity in which one pursues persistently and systematically the answer to significant questions or problems. So, research tools are those "attempts" at answering questions, using systemacy and persistence! Those attempts may be highly quantitative (numerical and statistical), qualitative, philosophical, historical, etc. The tools one uses to conduct research have arisen from the general concept of science (e.g., the "scientific method"), to the more specific concept of social sciences (e.g., via the fields of psychology, sociology, anthropology, etc.), and even the traditions of the humanities (e.g., philosophy). Often, it is these traditions that might determine or "dictate" what researchers define as systematic. Educational research is an even newer tradition, and agricultural education contributes to that (those) research tradition(s). One of the outcomes of research ("scholarly inquiry") in agricultural education is often a report of that research. One measure of its "scholarship" is that the research is reviewed by peers and communicated. Journals are often used as a vehicle to meet those criteria. See the journals below for examples of those kinds of evidence. Journal of Agricultural Education Online (http://aged.tamu.edu.jae) Journal of Extension (http://www.joe.org/) The Journal of International Agricultural Extension (http://ag.arizona.edu/aed/aiaee/volumes/journal.htm) The Journal of Agricultural Education and Extension (http://www.bib.wau.nl/ejae/)
© Department of Agricultural Leadership, Education, & Communications 2008
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